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How to Prepare for a Brainstorming Session

brainstorming blog article

Brainstorming meetings have a lofty goal – coming up with great ideas. In order to make the most of your brainstorming time, preparation is key. We’ve put together a few key tips to help you prepare for a successful and effective session.

  1. Define Your Objective

    Decide on no more than two goals for your meeting. Be as specific as possible. With a clear objective, your team will produce realistic and high-quality ideas. Write your goals on a dry-erase board to keep ideas on track.

  2. Choose Your Attendees

    Avoid inviting too many people. A small group can often lead to more fully-formed ideas. To create a solid brainstorming team, invite people from the following groups:

    • Choose one team leader: This person will take charge and lead the session by asking questions.
    • Choose two to three informed participants: This group will be familiar with the project and bring ideas based on their knowledge and experience. 
    • Choose two to three newcomers: These individuals should not know anything about the project. They will introduce fresh ideas and may propose new questions.
  3. Be Ready to Ask Questions, Questions, and More Questions

    The best way to get people involved is to ask open-ended questions. To get through any awkward silences, prepare some questions to spark ideas. Some examples may be:

    • What alternative approaches have we looked at?
    • What would our competitor’s response be?
    • What if this idea doesn’t work?
    • Who else should we talk to before moving forward?
  4. Get a Conference Room

    Make sure you book a meeting room. Working together in-person makes it easier to bounce ideas around and track ideas on a dry-erase board.

We hope these tips help as you prepare for your next brainstorming meeting. When in doubt, remember: the best ideas come from collaboration. Good luck!